The brand
Being rich is far more complex than what society teaches us. If a greater emphasis is placed on what we currently have – and what fills our hearts – rather than striving for the materialistic signifiers of being rich, we can truly understand the ways in which we’re all rich. Take a moment to STOP and think about YOUR purest form of richness… The thought that just came to mind is the reason why this brand exists.
Find your richness and others will find theirs!
a note from petersen:
I hope ACT BROKE, ACTUALLY RICH will serve as a small reminder for us to place a greater emphasis on the many types of richness. Are our lives abundant in love, friendship, health, and happiness? Are our "everyday moments'' filled with good times and great friends? Are our hearts full? I encourage everyone to ask themselves these questions as they analyze their own richness that surrounds them daily.
the vision
To challenge every individual to think beyond the societal definition of rich and provide an opportunity for people to create their own meaning of what it means to them despite their life circumstances.
The mission
To make everyone RICH!
proceeds
Along with my loving family, I can truly say the Boys & Girls Club of Stamford played a huge role in where I am today. Being raised in a low income environment meant both my resources and opportunities were limited, but the Boys & Girls Club changed that for me. Their programs provide opportunity and hope to those who attend - Hope that there is always a better tomorrow. I will proudly be donating 3% of our profits so that I can help change the lives of the children who deserve to have a safe space to go and receive the tools they need to have a successful future!
